Aniyia started Tinsel in 2014, in response to the lack of tech products developed with women in mind. After coming up with the idea of an audio accessory that doubles as a beautiful piece of jewelry, she left her role in marketing at the tech company Voxer to pursue it fully. Aniyia Williams has background in the arts and tech, as well as a decade of training as singer of classical music and opera. She has held roles in marketing, community management, business development and non-profit fundraising. Alongside building Tinsel, Aniyia serves as Organizer for Black & Brown Founders, board member of audio engineering non-profit Women’s Audio Mission, and former Entrepreneur in Residence with Code2040.