Entrepreneur, investor, and two-time NBA All-Star and record-holder, over a thirteen-year career, Baron Davis played for the Charlotte Hornets, the Golden State Warriors, the Los Angeles Clippers, the Cleveland Cavaliers, and the New York Knicks. Known for his electrifying style on the court, Davis was a powerful point guard, who won national acclaim for executing in crucial, high-pressure moments, when his team needed him the most. As a businessman, Baron was one of the original investors for Vitaminwater and helped launch Thrive Market.

Baron is also the founder of several companies, including Sports and Lifestyle in Culture (SLIC), The Black Santa Company, Business Inside the Game (BIG) and No Label—each with the objective of combining creative talent with original publication and production to develop and provide educational and empowering stories that appeal to global audiences of all ages.

Baron also served as producer of several acclaimed documentaries including Crips and Bloods: Made In America, 30 for 30: Sole Man, and The Drew: No Excuse, Just Produce.