In the past, a great enterprise always had a good product, good service, and a good solution. As internet marketing 4.0 faces AI, big data, what can be the key for enterprise digital transformation? The answer is User Experience.
Customer Experience Is the new brand, said by Forbes. Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010.
The User Experience is the new paradigm for companies to maintain competitive advantages in the market. In the Digital Century, technology enables companies to connect with their users in more meaningful, immediate, and personal ways than ever before.
Good user experience can not only help enterprises bring in customers and clients with a high brand loyalty, it can establish a higher competition threshold. According to Forrester, an internationally well-known marketing research institution, 89% of users said that when using a product that caused them to be unhappy, many people chose to stop using it and choose a competitor’s services. Furthermore, 97% of people expressed that a good user experience can determine whether or not one buys a product or service.
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UXTesting.io
CEO and Co-founder
Aldrich is the CEO and co-founder of UXTesting.io, founder of SavvyUXer, as well as the main organizer of the Savvy UX Summit. With several years of working experiences in the field of legal, business development, and customer experience, and I firmly believe that better user experience will bring joy to your users.
Aldrich is the CEO and co-founder of UXTesting.io, founder of SavvyUXer, as well as the main organizer of the Savvy UX Summit. With several years of working experiences in the field of legal, business development, and customer experience, and I firmly believe that better user experience will bring joy to your users.
- CEO & Co-founder at UXTesting.io
- International Board Member at User Experience Quality Certification Center (UXQCC)
- Mentor at User Experience Professionals Association (UXPA)
- Professional Committee Member at User Experience Alliance China (UXCAN) South China Branch
- Founder at SavvyUXer
- Main Organizer at Savvy UX Summit
- Techstars Alumni
Startup Grind
Chapter Director Sarawak
See Bio
Malcolm is the Strategic Manager for iCube, Sarawak’s leading co-working space and community for entrepreneurs. He leads strategic partnerships, supports local startups and entrepreneurs in scaling their business and develops global connecting platforms to showcase Sarawak’s growing startup ecosystem. Malcolm is a firm believe in the power of #GiveFirst and is an extremely active regional community leader where he support founders through a myriad of startup programs. He created Free Coworking Day (FCWD) in mid 2017 which has since connected over 90 co-working spaces throughout 120 locations in Asia Pacific. Malcolm is a certified Techstars Global Startup Weekend Facilitator and has facilitated 14 programs in Malaysia. He is also the Chapter Lead for Google Business Group Sarawak, and Scout for AWS Activate Program.
