Marketing 4.0 - User Experience is a New Key for Corporate Success with Aldrich Huang

Sarawak
Fri, May 22, 2020, 3:00 PM (GMT+8)

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About this event

In the past, a great enterprise always had a good product, good service, and a good solution. As internet marketing 4.0 faces AI, big data, what can be the key for enterprise digital transformation? The answer is User Experience.

Customer Experience Is the new brand, said by Forbes. Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010.

The User Experience is the new paradigm for companies to maintain competitive advantages in the market. In the Digital Century, technology enables companies to connect with their users in more meaningful, immediate, and personal ways than ever before.

Good user experience can not only help enterprises bring in customers and clients with a high brand loyalty, it can establish a higher competition threshold. According to Forrester, an internationally well-known marketing research institution, 89% of users said that when using a product that caused them to be unhappy, many people chose to stop using it and choose a competitor’s services. Furthermore, 97% of people expressed that a good user experience can determine whether or not one buys a product or service.

Want to get the secret sauce to get next level success? Sign up today and you have an opportunity to learn from Aldrich.

Speaker

  • Aldrich Huang

    Aldrich Huang

    UXTesting.io

    CEO and Co-founder

    Aldrich is the CEO and co-founder of UXTesting.io, founder of SavvyUXer, as well as the main organizer of the Savvy UX Summit. With several years of working experiences in the field of legal, business development, and customer experience, and I firmly believe that better user experience will bring joy to your users.

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  • Brought to you by

    • Malcolm Wu

      Malcolm Wu

      Startup Grind

      Chapter Director Sarawak

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      Malcolm Wu

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    • Kee-Man Chuah

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    • Jen Ni Law

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    • Nigel Wee

      Nigel Wee

      BNDM Incorporated Holdings

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    • Johan Donough

      Johan Donough

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    • Jeffrey Ling

      Jeffrey Ling

      MNT Ventures Limited

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    • Reuben Wee

      Reuben Wee

      Rajang Digital Solutions

      Startup Grind Sarawak, Mentor

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    • Daniel Cerventus

      Daniel Cerventus

      Nextupasia

      Startup Grind Sarawak, Mentor

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