Social media marketing may sound like a cliché but it is an undeniable fact that products and services are obtaining more attention in platforms such as Facebook, Instagram and even WhatsApp. It is also fitting to note that marketing strategies implemented in social media would be more customer-centric since personalisation can be done seamlessly. This advantage opens up the opportunities to enhance products' market presence by leveraging proper strategies in those platforms. In this fireside chat, Jonathan Wong would be sharing his expertise in this area by focusing on marketing strategies that can be taken in relation to the Facebook Blueprint. He will be sharing essential tips in ensuring customer-centric business via social media platforms.