Ideas are a dime a dozen and the seed for entrepreneurship. But businesses today face the challenge of standing out among an ocean of alternatives. With consumers being spoilt for choice, the burden falls to businesses to master marketing and convert. Serial entrepreneur and NextUp Asia founder, Daniel, is no stranger to getting the word out. From community building, to growing online, and even rebranding, he has no shortage of experience in the matters of marketing with purpose. Throughout this fireside chat, we delve into Daniel’s journey to see how he took his startups from idea to Asia.