Katerina has a boring corporate background and a mainstream MBA qualification. But, she has managed to come back from the dark side and in 2009 co-founded a digital marketing agency that managed to become one of the world’s 100 Facebook Marketing Partners.
She has a superpower to make ideas written on sticky notes and napkins, delivered to full-bodied products. Katerina heavily invests in business travels and has visited the biggest startup conferences in the world, emphasising the huge importance of networking.
Recently, one of her products EmbedSocial.com was backed up with a funding and she is passionate to share her every day "tricks" for discovering a problem and converting it to a successful business.
This StartupGrind, Katerina will differentiate the importance for focusing on development of an own product v.s. closing yourself in a comfort zone and rely solely on outsource services.
After Katerina, we will also meet South Central Ventures
, the manager of ENIF, that invests 40 million EUR in tech companies from the region.