Leveraging Storytelling : to breakthrough the noise & connect with your audience with Steve Richards

Southwest University Chongqing
Tue, Nov 17, 2020, 6:00 PM (CST)

About this event

Once upon a time, there was a young 9 years old boy Called "Zhang".  Zhang was incredibly smart, yet he had difficulties to memorize things he had learned. No matter how hard he tried, he just could not remember the planets of the solar system. It just did not stick in his head. One day his teacher told him a story about all the planets. A story about how the sun was lonely and Mercury was his first friend. How Mercury fell madly in love with Venus and how Planet Earth got jealous. After telling him the story, Zhang was able to remember all of the planets in the right order. Why? Because of the magic of storytelling. Zhang could remember the story and with that, he could remember the planets.

On the 17th November, our speaker Steve Richards will share his story with us, how he became an experienced storytelling teacher and at the end we'll have a small storytelling workshop where he'll teach us his best techniques we can easily apply to communicate better with others. Storytelling uses are unlimited. You can apply them in your public speeches, school projects or even in your writings.

Don't miss this once in a lifetime chance to learn how to use such a powerful tool! Register for this event now !!!!!!

Steve is an experienced creative agency and brand leader, having lived and worked in London, Sao Paulo, San Francisco, Buenos Aires, Dubai, Mexico City, New York and New Delhi. Steve once worked in the UK Retail sector before moving to Advertising. He has been a Board Director of JWT &McCann Erickson as well as MD of Grey Worldwide. Steve was also Global COO of Wolff Olins, the world’s most influential brand consultancy. Clients have included Kellogg, P&G, BT, Oracle, Skype, Kraft General Foods, Hero Honda, Rolex and Unilever. Steve was President of Mofilm, a video crowdsourcing platform, looking after Shell, Nestle, Arla Foods & Volvic amongst their global clients, before running the sale of the company to You & Mr Jones. He runs his own consultancy Unlimited Brand Stories – working with Start Ups, growing businesses and creative agencies. His focus is now on helping smaller businesses & leaders learn from his experiences and tools to grow, that they would not normally be able to access. Steve has spoken at Marketing Innovation and Design conferences in Brazil, UK & Abu Dhabi.



Having a curiosity and a need for new challenges, I work clients who need fast, insightful programs to kick-start growth and then help them maintain it with regular boosts. This can be coaching leadership, in house marketing, interim roles or brand ambassador. Clients include Hard Soft Computers, Freedman International, Melos Music Publishing, Curation Zone.


Past Speakers


Tuesday, Nov 17
6:00 PM - 7:30 PM (CST)

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    Southwest University

    SGu Chongqing Director

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  • Ivan Djoken Dzomo

    Ivan Djoken Dzomo


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    PR & Content Specialist

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    Megaptche Yvan

    YSR (Young Swagger Reckless)

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  • Jinlu Feng

    Jinlu Feng

    Chinese Marketing Team Lead

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