Strategies for Effective Partnerships between Corporations & Startups

Southwest University Chongqing
Wed, Apr 28, 2021, 7:00 PM (CST)

About this event

The Topic:

Drawing upon over a decade of research in multiple locations – but with a focus on China – Professor Prashantham will provide the “why”, “how,” and “where” of corporation-startup partnering using examples from Microsoft, BMW and Unilever.

As a former MBA student in Professor Prashantham’s class at CEIBS, Mathieu will provide the entrepreneur’s perspective. Namely, how he developed his start-up at the school’s entrepreneurship lab (eLab), and how he is now partnering with corporations to bring affordable energy solutions to Africa.

Prashantham教授利用十多年来在世界多地的研究,以中国为重点,引用微软、宝马、联合利华为例,为企业和初创公司解答“为什么”、“怎么样”以及“在哪里”等合作方面的问题。

Mathieu是Prashantham教授在中欧国际商学院MBA的学生,科技初创公司WINKO Solar联合创始人。他将分享他是如何在中欧eLab发展他的初创企业的;也会从企业家的视角,分享初创企业是如何与大公司合作,为非洲带来平价的能源解决方案。

The Questions

In this SG Virtual Fireside Chat, We will discuss these questions :

在本次炉边闲谈网络研讨会中,我们将讨论以下问题:

What are the common ways you see start-ups partnering with corporations?

How can start-ups persuade corporations to partner?

What skills are required from both sides in order to maximize the chances of success?

What are some of the pitfalls of partnering, and how can they be avoided?

What are some of the specific challenges facing entrepreneurs in China when pursuing cross order partnerships?

What does a full-time MBA at CEIBS have to offer entrepreneurs?

初创公司与大企业合作的常见方式是什么?

初创公司如何说服大企业与其合作?

为了增加成功机率,合作双方都需要具备哪些技能?

合作当中有哪些陷阱?如何避免这些陷阱?

在寻求跨国合作关系时,中国企业家会面临哪些具体挑战?

中欧国际商学院的全日制MBA课程能为创业者提供哪些帮助?

Speakers

When

Wednesday, Apr 28
7:00 PM - 8:30 PM (CST)

Brought to you by

  • James Kent

    James Kent

    MBA Marketing Manager of CEIBS

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  • Ivan DJOKEN DZOMO

    Ivan DJOKEN DZOMO

    Southwest University

    SGu Chongqing Director

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  • Ivan Djoken Dzomo

    Ivan Djoken Dzomo

    Mbiang

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    PR & Content Specialist

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  • Megaptche Yvan

    Megaptche Yvan

    YSR (Young Swagger Reckless)

    Marketing & Event Organizer

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  • Jinlu Feng

    Jinlu Feng

    Chinese Marketing Team Lead

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