Koby Avital joined priceline.com as Chief Technology Officer in 2016. In this role, he manages IT, engineering, application development, software architecture, and technology operations atpriceline.com.

Koby brings over 20 years of executive management experience in startups and larger high-tech companies with the focus on techno strategy, architecture and product development of high availability and large scale systems.

Prior to joining the company, he was with Ivy Software innovation studio where he was the technical managing principal. Prior to that role, he was at PayPal and served as eBay’s VP of Platform, Infrastructure services and Architecture. Koby spent six years with Microsoft as a partner architect, product unit manager and as a GPM working on variety of products such as AppFabric, Azure and Office 365. His enterprise experience came from being part of SAP where Koby was the GM of composite application and enterprise architecture and from PeopleSoft as the VP of development of Human Capital Division.