Nearly half of all sales and marketing professionals in the world of B2B still don't feel they have strong alignment, a problem that is impacting revenue. Sales and marketing teams' attitudes towards each other reveal disagreements about the contribution of each, according to industry research commissioned by Copper and Outfunnel in December 2020. Why does this matter? Because companies with well-aligned sales and marketing teams see more revenue growth 73% of the time.
If you're struggling with this common challenge, join Carrie Shaw, Chief Marketing Officer at Copper + Katheriin Liibert, Head of Marketing at Outfunnel to get an overview of the research and findings, and take away some actionable tips to improve alignment in your organization, including:
- How to align on north star KPIs for both marketing and sales teams at the right part of the funnel
- How to build trust between the teams - specific meetings, templates, and tactics
- How to implement a full feedback loop that will drive success