Building a Scalable Content Marketing Strategy

Join Walter Mannino and Kelsey Gernert from the HubSpot for Startups team for Building a Scalable Content Marketing Strategy. They'll explain the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey!

About this event

Are you looking to drive more leads for your business?

Business leaders are relying on marketing to drive growth, now more than ever. This is because the customer journey has evolved. The average buyer now completes 70% of their buyer's journey before connecting with a sales team. In this workshop, we’ll explain the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey. We’ll also share tips on how to measure and quantify your marketing wins to leadership, along the way.

Attendees will leave the event with:

  • Insight into the 2022 buyer's journey
  • Best practices for building and measuring a content marketing strategy
  • A FREE Content Marketing Workbook
  • A FREE CRM to track prospects

Join Walter Mannino and Kelsey Gernert from the HubSpot for Startups team for Building a Scalable Content Marketing Strategy.

Speakers

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