From Idea to Launch: How Startups Succeed with Critical User Testing

Startup Membership - Education Pillar
Thu, Apr 22, 2021, 11:00 AM (PDT)

About this event

Whether you’re launching a new startup or aiming to take an established one to the next level, there’s always a huge risk and high uncertainty involved. This is why prioritizing customer understanding and empathy is so critical for startups to build experiences that meet - and exceed - their customers’ needs as well as develop long-term customer loyalty.

With effective user research and testing, product, design, and marketing leaders can gain valuable insights from end users to reduce risk from the outset and build a culture of learning from their customers and prospects.

Join us for a live webinar with Pablo Sanchez, VP of Design, and Jackie Ansell, Product Designer at Total Brain as they discuss the importance of incorporating user feedback at every stage of the design and development process.

In this webinar, you will learn:

  • The critical role user feedback plays in driving growth for your startup
  • Tips for scaling UX research when you don’t have a dedicated research team
  • How to incorporate the voice of the customer into your decision-making process
  • How to use research to build cross-functional alignment and with key stakeholders


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