Join content experts Zach Capers, Senior Content Analyst + Amanda Kennedy, Senior Content Writer at GetApp for a workshop on creating an effective marketing tech stack. Be prepared to learn:
What is a marketing tech stack?
- Learn the marketing tech tools that startups find most effective; learn what software your peers are using and see how your marketing tech stacks up
Top benefits and challenges of marketing tech
- Why an effective marketing tech stack is important
- Top three benefits and top three challenges of marketing tech, according to startups
- How startups are solving their marketing tech challenges
- How to develop an effective marketing technology plan