How To Create an Effective Marketing Technology Stack

Startup Membership - Education Pillar
Thu, May 20, 2021, 10:00 AM (PDT)

About this event

Join content experts Zach Capers, Senior Content Analyst + Amanda Kennedy, Senior Content Writer at GetApp for a workshop on creating an effective marketing tech stack. Be prepared to learn:

What is a marketing tech stack?

  • Learn the marketing tech tools that startups find most effective; learn what software your peers are using and see how your marketing tech stacks up

Top benefits and challenges of marketing tech

  • Why an effective marketing tech stack is important
  • Top three benefits and top three challenges of marketing tech, according to startups

Finding solutions

  • How startups are solving their marketing tech challenges
  • How to develop an effective marketing technology plan


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