Join content experts Zach Capers, Senior Content Analyst + Amanda Kennedy, Senior Content Writer at GetApp for a workshop on creating an effective marketing tech stack. Be prepared to learn:

What is a marketing tech stack?

• Learn the marketing tech tools that startups find most effective; learn what software your peers are using and see how your marketing tech stacks up

Top benefits and challenges of marketing tech

• Why an effective marketing tech stack is important
• Top three benefits and top three challenges of marketing tech, according to startups

Finding solutions

• How startups are solving their marketing tech challenges
• How to develop an effective marketing technology plan