Brand, marketing, and storytelling experts Nicole Johnson and Jory des Jardins will walk you through early stage branding efforts. With little to no budget, investing in flashy marketing strategies can be impossible. Learn how to set your brand's tone from early on, how to come up with your company's voice, how to evolve your brand as your company grows, and much more. Nicole + Jory will also discuss how to approach uncertain times and difficult situations from a brand perspective that your company will certainly face.
Founder + CEO, Author, Storyteller
Formerly AWS, ConsenSys + BlogHer
Nicole Johnson works with entrepreneurs, startups, and global brands who crave to be leaders in their industries and connect more meaningfully to their target audiences. She is the CEO of NicJohn Media, a full-service digital marketing agency specializing in brand storytelling, thought leadership, content and digital marketing best practices. For over 15 years, Nicole has worked with founders, CEOs, authors, studio executives, and technology leaders in both emerging and large enterprises including BlackRock, Upwork, FindLaw, NPR, and Hearsay Social, helping to reshape how brands and consumers connect. She recently spoke with the Sutardja Center for Entrepreneurship & Technology (SCET) on The Importance and Power of Storytelling for Your New Venture.
Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its acquisition in 2014. She then advised dozens of consumer startups, from pre-seed to M&A stages. Today, she is leveraging her insights as a startup operator and scale marketer for the AWS startup ecosystem.