Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know without an email address? There’s a good chance that you can count these people on one hand. Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics can’t provide. 

Email marketing allows you to personalize your messaging and tailor messages based on customer actions. You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times.

How about the same being automated?  Automated as per User Behavior, Preferred Time, Preferred Audience, Customized Campaigns etc. And obviously analysis of the Output -Engagement & Analytics.  

Know about this whole mechanism of Email Marketing and Automation at Fireside Chat with Kapil Sharma, Co-founder- Sendinblue