Anna Rasmussen is the Founder & CEO of Open Blend an online coaching tool that helps forward-looking companies meet the needs of the modern-day workforce, giving them a competitive edge in attracting, retaining and getting the most out of the best talent. With 15 years of experience as an executive leadership coach to enterprise organisations, Anna is a well-respected specialist in leadership coaching. She has also held L&D roles, winning Best Company for training and development in both the Times and The Guardian.

Whilst coaching, Anna was struck by the limitations of work-life balance and how intrinsically negative it felt. She intuitively knew there was a better way to look at how individuals can reach their potential, by taking into account what really matters to them at both work and home. Her Blend approach transformed the conversation for her coaching clients and prompted her to create the Blend tool for managers and their talent in a 1:1 setting. Open Blend has been embraced by leading organisations including Avios, Lacoste, Mediacom, American Express, and 21st Century Fox.