"Adapt or Die"- How the Bottles App Pivoted from Alcohol to Grocery Deliveries

University of Johannesburg
Thu, Oct 29, 2020, 6:00 PM (SAST)

About this event

BOTTLES is the on-demand delivery app that's revolutionised the way you buy alcohol. The brains behind the venture – Vincent Viviers and Enrico Ferigolli – have since pivoted the business in response to changing market condition. The result? BOTTLES is now also South Africa’s fastest growing grocery delivery app, in partnership with Pick ‘n Pay.

It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service.

Viviers, who graduated from the University of Cape Town with a Business Science Honours Degree in Marketing, combined his retail and tech experience gained during stints at Unilever and Google to forge his own entrepreneurial path with his digital tech startup.

Ferigolli converted the six ‘extremely formative and fun’ years at Unilever in Italy and South Africa, and the digital and business acumen he gained at Gorilla Creative Media to build and scale his platform-based business.

A fortuitous pitch to business reality TV show, Shark Tank, enabled the co-founders to realise their BOTTLES ambitions and shake up a legacy industry where technology was virtually absent.

In mid 2018, BOTTLES partnered with Pick ‘n Pay Liquor to scale their beverage delivery business and cement their place as the leading on-demand alcohol delivery servicer in the country. It sourced from over 60 Pick n Pay Liquor stores nationwide.

Then came coronavirus. Things had to change and quickly. Pre-empting the lockdown and Government's ban on alcohol, BOTTLES leveraged its existing relationship with Pick n Pay. The team pivoted its business to an on-demand grocery essentials app, offering same-day delivery, and business quickly boomed.

BOTTLES have more than doubled their reach and trebled their volume of orders in two weeks. They are consistently ranked as the number one app in the Food and Drink category and are rated within the top 50 apps overall, in South Africa.

Join us as we uncover How the Bottles app pivoted from alcohol to grocery deliveries.



  • Malvin Nkomo

    Malvin Nkomo

    Hailer Technologies (Pty) Ltd


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