Future of Influencer Marketing with Rob Perry

Fertitta Hall - USC Marshall School of Business - 610 Childs Way Los Angeles, CA, 90089 University of Southern California
Thu, Nov 1, 2018, 5:00 PM (PDT)

About this event

From traveling the world with Michael Jordan and Patrick Ewing studying the buzz around shoe launches, or driving dramatic sales spikes as the President of Champion Footwear International, Rob Perry has focused his career on harnessing the power of social influencers to set trends and sway the masses.

In 2005, Rob launched an event-based influencer platform, with clients like Unilever and Diageo. Rob garnered national media attention--a front page Los Angeles Times article, New York Times features, and Us Weekly ranked the platform as “2007's hottest”--with much of the media attention focused on celebrity involvement and event attendees (e.g., Britney Spears, Rihanna, Kim Kardashian, Christina Aguilera, Leonardo DiCaprio, Jamie Foxx, Prince, Derek Jeter, LeBron James and hundreds more).

Rob’s experiences have allowed him to see the power of influential people in creating and selling products. Thus, Xomad, his current venture, was born in 2009 as the first digital influencer marketing firm. Rob realized through his experiences that nothing is more valuable than friend-to-friend endorsements from local tastemakers and their networks. Xomad analyzes data to target pro-consumers and harnesses the power of large volumes of “micro-influencers” to help brands optimize their product offerings and in turn sell products consumers enjoy using. Rob is giving power back to the consumer and revolutionizing the same industry for which he was an early adopter in the first place.

Speaker

  • Rob Perry

    Rob Perry

    XOMAD

    CEO

    From representing Michael Jordan to traveling the world with Patrick Ewing studying the buzz around shoe launches to driving dramatic sales spikes as the President of Champion Footwear International to running the leading influencer marketing company giving power back to the consumers, Rob Perry has focused his career on harnessing the power of social influencers to set trends and sway the masses.

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  • When

    Thursday, Nov 1
    5:00 PM - 7:00 PM (PDT)

    Where

    Fertitta Hall - USC Marshall School of Business
    610 Childs Way Los Angeles, CA90089

    Brought to you by

    • Juliet Bergman

      Juliet Bergman

      Startup Grind USC

      USC Director

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    • Scotty Polson

      USC Startup Grind Co-Director

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    • Max Marell

      Max Marell

      University of Southern California, FusionLA

      USC Team Member

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    • David Cummings

      USC Startup Grind

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