Marketing involves thinking of your business in terms of customer needs and satisfaction.
Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and off-line environments), so it’s essential that your message is the one that ‘cuts through’.
Many entrepreneurs struggle with marketing their businesses, products and services.
Startup Grind will be hosting Ms Busi Skenjana who will pack for us the importance of marketing for your business and being able to market your product and service to the right customers.
With 25 years experience in marketing and having successfully run her company BSK Marketing, she will impart her knowledge and give nuggets to entrepreneurs on how to position their brands.
Join us on this heated discussion as she will touch on critical points relating to marketing your product and service;
• Market research
• Identifying what makes your business unique
• Developing your brand
• Setting your marketing goals and budget
• Keeping your loyal customers
• Monitoring your marketing activities
The Founder of BSK Marketing and Stokvel Academy – Busi Skenjana. Ms Busisiwe Skenjana, is regarded by many in her circle as the go to person, “Expert”, mover and shaker; Marketing Guru and a Stokvel Guru. She is the founder of BSK Marketing, Stokvel Voice Magazine and the Stokvel Academy.
Ms Skenjana identified a gap in the Stokvel Market in 1980’s and established a company called then Ixesha Marketing which was niche to township oriented experiential Marketing; Ixesha focused on Stokvels interaction with Brands within the black communities. Ixesha Marketing was later bought out by one of the Markets leading players and Ms Busi Skenjana went on to establish BSK Marketing in 2002.
BSK Marketing is a below the line Marketing agency which operations within the Stokvel society. Ms Skenjana worked tirelessly on unlocking the Stokvel market and forming strategic partnerships between Government and Private Corporations.
In endeavouring to unlock more strategic partnerships Ms. Skenjana launched the Stokvel Voice Magazine which is a niche source of information for the holistic development of women and men in stokvels also covering a variety of topics such as finance, legal, health, home improvement, parenting and fashion.
Ms Skenjana’s dream was fully recognised when Stokvel Academy was established in 2015 which is a non-profit organisation focusing on seeing Stokvels creating everlasting wealth for themselves through education.
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