Partnerships between Corporations & Start-ups

Wednesday, April 28, 2021, 11:00 AM – 3:00 PM UTC

Drawing upon over a decade of research in multiple locations – but with a focus on China – Professor Prashantham will provide the “why”, “how,” and “where” of corporation-startup partnering using examples from Microsoft, BMW and Unilever.  

About this event

What are the common ways you see start-ups partnering with corporations?How can start-ups persuade corporations to partner?What skills are required from both sides in order to maximize the chances of success?What are some of the pitfalls of partnering, and how can they be avoided?What are some of the specific challenges facing entrepreneurs in China when pursuing cross order partnerships?What does a full-time MBA at CEIBS have to offer entrepreneurs?

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