Principal Startup Advocate Mark Birch understands the unmatched passion that founders have for their startups—and the aversion that many have to sales.

In this session, he’ll guide early stage B2B founders through Customer-Driven Sales for Founders, a workshop where he’ll uncover how to leverage that passion to create personalized, thoughtful messaging that opens new doors, motivates potential buyers, and lands the types of sales that will accelerate your business.