How to get customers and build trust

Xian Jiaotong-Liverpool University
XJTLU - South Campus - HSG26 - 111 Ren'ai Road, Suzhou Dushu Lake Science and Education Innovation District Suzhou, 215123
May 13, 2019, 6:30 p.m.

Check out what happened

About this event

Businesses need customers. But how do you get them? Convincing people to invest in your brand when you’re just starting out is no easy task. And once you get a customer to try your product, how do you convince them to stay loyal? One word. Trust. 

Through trust, Olivia is helping her customers combat cultural taboos, and in the meantime growing her brand with a loyal community.

顾客是企业运营的核心,但你应该如何获得他们呢?如何说服人们选择你的品牌,尤其对于刚开始创业的你来说,这并不是一件容易的事。当你的企业拥有了第一批愿意尝试的消费者,如何才能使他们保持忠诚呢?如果用一个词来概括,那就是:信任。

通过信任,Olivia帮助她的客户冲击文化禁忌的同时,以她的品牌为核心创建了一个忠诚的社群。


Originally from the UK, Olivia moved to Hong Kong in 2013 where she embarked on a career in branding and marketing. After moving to Shanghai in 2016, she grew frustrated by the lack of access to tampons in Greater China and took it upon herself to create a solution.

The cultural taboos in Asia mean her team operates in a niche market where they’ve had to build a community from zero. By creating trust, they’re not only able to raise their community and get new customers, but also educate the market.

Olivia来自英国,2013年前往香港,在那里她开始了品牌和营销领域的职业生涯。2016年在上海定居后,她对于大中华地区卫生棉条极低的普及率感到沮丧,并主动提出了解决方法。

在亚洲,文化禁忌意味着,她和她的团队必须从零开始,在利基市场中建立属于自己的社群。通过建立信任,他们不但获得了新客户的青睐,扩大了他们的社群,还成功地教育并引导了整个市场。



Speaker

Olivia Cotes-James

Olivia Cotes-James

Founder & CEO - LUÜNA naturals

Originally from the UK, Olivia moved to Hong Kong in 2013 where she embarked on a career in branding and marketing. After moving to Shanghai in 2016, she grew frustrated by the lack of access to tampons in Greater China and took it upon herself to create a solution.

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When

May 13, 2019
6:30 p.m. - 9 p.m.

Where

XJTLU - South Campus - HSG26
111 Ren'ai Road, Suzhou Dushu Lake Science and Education Innovation District Suzhou215123

Brought to you by

Eva Carocci

Eva Carocci

Startup Grind XJTLU

Co-director
Leonardo Balduzzi

Leonardo Balduzzi

Startup Grind Xian Jiaotong-Liverpool University Chapter

Director