Pioneering fashion technologist driven by a purpose in sustainability and social impact in the fashion realm. Tracy has spoken on webinars and panels from Fashion Revolution to Hong Kong Productivity Council to educate and inspire change towards digital transformation. Her works have been featured in blogs and publications such as Apparel Resources and Fashion for Good, among others.

With 12+ years of fashion industry experience from design, to merchandising, to product development and production, Tracy has worked on brands big and small including Gap, Inditex, Tommy Hilfiger, and Calvin Klein. Combined with her understanding and involvement in gaming and the metaverse since Second Life, Tracy brings with her a rare and keen awareness of cross-industry advantages required to advance the legacy apparel industry into the digital realm.

Tracy the founder of Voor, a digital showroom solution for fashion brands, and also holds a role as the strategist/product owner for fashion items in the ZEPETO metaverse. 

Tracy has a seat on the advisory board of BeamIn and Fashion Fights Cancer, where she's working with the non-profit to help launch their NFT platform. She was also the first Startup Grind speaker who spoke in VR.

I am always looking for ways to streamline and change businesses to the better through Digital Transformation.

- Digital Transformation through Ripple Effect Consultancy
- Agile product development advisor to Ipseity Network
- Startup Grind Co-Director for Hong Kong
- Video blogger with the weekly Digital Coffee Videos
- Startup mentor and business developer

Speaker at the 20 plus “Internationalisation Through Digitalisation” seminars as part of Google and ALMI Swedens Digital Academy, focusing on "Key Success Factors for Digital Growth".

Over 23 years of experience doing business in Hong Kong, China, India and Sweden.

You find me where Digital Transformation, Experience and Business meet!