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Rico Glover is a forward-thinking digital marketer whose specialty is leveraging social media to the fullest to deliver powerful results. He’s known as the “Social Media Superman” by many for his digital marketing strengths, and he continues to create dynamic, results-driven campaigns for clients.
Rico is a Fayetteville, North Carolina, native, Carolina Panthers fan, and family man. He enjoys being involved in his community, participating in various local groups and events. Currently, Rico is the Chief Digital Marketing Strategist at Bryan Honda in Fayetteville, where he continues to forge ahead in the automotive industry.
The automotive industry is largely being bridled by old marketing tactics, but Rico has worked diligently to carve a new way for marketing in the automotive world. For instance, at Bryan Honda, Rico has exponentially grown sales and broken records with his digital marketing strategies. In November 2015, for example, Bryan Honda saw a 162% increase in sales year over year.
He has spearheaded groundbreaking automotive marketing campaigns, leveraging the power of digital reach to skyrocket ROI. By placing an emphasis on social media marketing, especially Facebook marketing, Rico offers cost-effective, analytics rich, money-making strategies that work for his clients.
Aside from his accolades in the automotive digital marketing niche, Rico is also a Certified Digital Marketing Trainer and Director for Startup Grind, powered by Google For Entrepreneurs.
Rico is also a Certified Trainer for DigitalMarketing.com, a role that he is honored to fulfill. According to Ryan Deiss, CEO of DigitalMarketer.com, “With skilled and dedicated partners like Rico Glover, we are confident that we’ll achieve our goal of doubling the size of 10,000 businesses ahead of schedule.”
With a foothold as a Certified Trainer and Certified Digital Marketing Trainer, Rico ensures that other digital marketers learn the best practices for getting their clients ahead in today’s digital world. In a time when old marketing practices simply can’t compete with the latest tech, Rico works to herald in the most contemporary digital marketing strategies to help companies wishing to reach their audiences more effectively - and with the greatest returns.
Rico has served as a social community manager, customer acquisition specialist, content and email marketing specialist, and social media marketing professional, and his brings forth a wealth of hard-earned knowledge and expertise for his clients and students.
Today at Bryan Honda, Rico is working to replace the traditional 12-step sales process with a streamlined process that leverages technology to create a more streamlined flow that is convenient and effective for all involved parties. At a dealership where sales have skyrocketed to more than 300 units per month, it’s evident that digital marketing is taking the automotive industry in the right direction. Rico hopes to take these principles and apply them to more and more automotive industry players, as well as other industries that could also benefit from smart, leading-edge marketing.
Mark Bavisotto is a Partner in an Application development and Consulting company Successive Technologies.
He's also the Regional Director for America East at Startup Grind and runs the local Chapter in Raleigh/Durham.