Validating, Monitoring and Evaluating Marketing Projects in Startups – What Founders and Investors Need to Know
Welcome to this discussion space for founders, marketers, and investors who want to explore how marketing investments in startups are evaluated, prioritized, executed and monitored— and more importantly, how they should be validated before serious money is spent.
💡 Why this topic?
Marketing is often a make-or-break factor for early-stage startups. But too often, marketing plans are based on assumpt…