I am currently 26 days into the Apple app review process attempting to get our product, Wavve, live on the iTunes App Store. If you haven't heard, the process is not easy. "Almost launching" every 4-5 days has been extremely frustrating. Worse yet, in this time period, we also saw a competitor make a big splash - more on that later. We can save the Apple rant for another day, but given I have some down time, I wanted to share what I have learned from these roadblocks.