In 1999 Brendan founded ShopFree.com which expanded to 7 countries and over 1 million members. In 2004, Brendan relocated to San Francisco to further ShopFree’s push into the USA market. As a mentor and consultant Brendan has worked with VinoMofo, Shop A Docket, SportsBet, the Australian Radio Network and rock band INXS. Brendan currently is Director of Community Development for SoftLayer, which was recently acquired by IBM. Brendan is also a mentor at MuruD, Accelerating Commercialisation, Lakeba, NRMA Jumpstart, Incubate and SlingShot.