In 1999 Brendan founded ShopFree.com which expanded to 7 countries and over 1 million members. In 2004, Brendan relocated to San Francisco to further ShopFree’s push into the USA market. As a mentor and consultant Brendan has worked with VinoMofo, Shop A Docket, SportsBet, the Australian Radio Network and rock band INXS. Brendan currently is APAC Director of cloud email provider SendGrid. He is also an ambassador and pitch coach for Rise (Hong Kong) and Web Summit (Lisbon), Director of Startup Grind in Sydney and is the Entrepreneur in Residence for the Qantas Avro Accelerator.