The day you close your first round of funding is cause for celebration.
Brian is a digital marketing and SEO expert. He is CEO and founder of Integrity Marketing & Consulting, where he helps his clients build powerful brands online. Hughes is a frequent contributor on Entrepreneur.com, The Huffington Post, Small Business Trends, and several more. When not helping clients cut through the digital clutter to conquer their online niche, he enjoys spending time with his wife and three kids, watching the Steelers, serving in ministry, or playing 18 holes.
Organic brands are a natural fit for content marketing – these brands have powerful stories to tell, inspire strong brand loyalty, and can readily articulate clear lifestyle values to share with their community. Yet many organic brands are struggling to move beyond stale blog posts espousing the importance of “eating organic” to authentic content that genuinely engages consumers. So what gives?
As a digital strategist, I spend a lot of time considering how SEO fits into my clients’ marketing strategies. Some of my clients come to me with years of experience using SEO tactics. They look to me for big picture advice on how to increase leads or improve conversion rates. For these clients, it’s easy to discuss the finer points of semantic search or local mobile optimization strategies.