Not everyone is a born salesman, but selling is crucial to staying in business.
Michael Georgiou is the CMO and Co-founder at Imaginovation, a full service, turn-key digital solutions company serving Raleigh, NC and Charlotte, NC. He's a dynamic business professional with proven success in creative strategy, online branding, project management and communication projects.
A digital marketing audit is simply an inspection of all the practices, strategies, and outcomes of what a business has been doing to establish and improve its online presence.
In today's noisy marketing landscape, ever brand needs to make its unique voice heard or it risks a fate worse than destruction -- being ignored. To weave their stories, every brand must therefore become a content producer and marketer. To carve their niches, the best companies are providing consistently great content on all the platforms popular among their users in a way that grabs their attention, reels in their interest, creates a desire around the product or service, and inspires action.