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Nir Eyal

About Me

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Inc. and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, Pana, and Symphony Commerce.

My blog posts

The Way You Think About Willpower Is Hurting You

Not so long ago, my post-work routine looked like this:
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The Strange But Effective Way You Can Stick to Hard Goals

There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.
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Want to Code a Great Product? First, Write the Right Questions

Monday of the sprint week begins with an exercise we call “Start at the End”. It’s a look ahead — to the end of the sprint and beyond. You and your team will lay out the basics: your long-term goal and the difficult questions that must be answered to get there.
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My discussions