Omar is an experienced guy who has worked as marketing director for multinational companies like Anheuser-Busch and International Meal Company, running business in Mexico and LATAM markets as Brazil and Argentina. In 2012 he founded Yellowpath Digital Branding, a digital marketing agency focused on developing digital strategies for MiPyMEs. He is the commercial director of Entre Smart Business, a business accelerator certified by INADEM. Since 2014 he has been professor of ITESM campus Aguascalientes and San Luis Potosí. He had led Startup Grind chapters in La Paz and San Luis Potosí and now in Aguascalientes. He is currently leading a project named Wellnie, which is an entrepreneurship platform for wellness startups.