Tom Alexander

About Me

Tom Alexander is founder and CEO of PK4 Media, a true omnichannel media company located in El Segundo, California. With more than 13 years of experience in digital advertising, Tom has a keen understanding of the industry and the voids in the marketplace. As a result, in PK4 Media’s platform, XPS, he has developed a single system that controls delivery and optimization — providing advertisers an effective and efficient way to achieve results.

My blog posts

Breaking Industry Habits: Challenging, but Not Impossible

Habits are tough to break. And when you’re in a well-established industry, processes often become habitual, and people fall down the “but we’ve always done it this way” hole.