Villy is currently the Director of User Experience & Digital Marketing of Choes limited, a company specializing in creating software solutions for the Healthcare sector as well as Strategic planning and business intelligence applications. He holds a Master of Arts from Westminster University and a Bachelor of Science from Greenwich University. He is grateful to have provided his services to businesses that operate in multiple platforms and channels in diverse geographical markets because it enabled him to gain working experience on how to: • Create fully-integrated digital solutions that increase brand value, customer loyalty and profitability. • Design, plan and execute Digital strategies as a driver of business growth. • Design the overall User Experience of Software solutions including User research, Information Architecture, User flows, Wireframes and design of the User interface.