Robert Blacklidge is based in Lakeland Fl. Working closely with entrepreneurs and military veterans. Affectionately called the Startup Santa providing insights and mentorship to military veterans and community entrepreneurs as they face the many challenges of entrepreneurship. As an USAF Veteran and Serial Entrepreneur Robert has collaborated and spoke at numerous events. Recently Robert is the Effectuation Camp Creator, and Presenter for Action Zone, 2018 conductor of StartupBus - StartupBus Florida route, and Founder of StartupCruise.