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Daniel Evans is a Post Graduate student at Aston Business School working towards an MSc in Entrepreneurship. Daniel has strong interests in building supportive communities for young entrepreneurs which has led to him leading the Birmingham Enterprise Community project. This is a cross institutional venture by students from across all five Birmingham universities which aims to make Birmingham a better place for young people to start businesses and increase the levels of collaboration between students when it comes to entrepreneurship. Daniel is also an active researcher, with interests focusing on innovation within the UK Funeral Industry. He looks at issues within the current industry practices and how emerging trends are able to overcome these issues. Daniel also examines how the role of a Funeral Director is changing from a business perspective and how consumer demands shape this role.