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Zach Ferres

About Me

Zach Ferres is the CEO of Coplex, a Los Angeles- and Phoenix-based startup studio focused on truly collaborative design and development. Coplex builds startups and digital products using lean and agile techniques. Follow the company on Twitter.

My blog posts

Father Knows Best: How My Dad’s Advice Can Help Your Business

My dad, Steve Ferres, started working at the NAPA Auto Parts in my hometown of Bellevue, Ohio, when he was 18 years old. He needed a job, but he couldn’t leave town because he didn’t own a reliable car. My aunt happened to work at the store, and she could vouch for him.
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The Critical Role of Marketing in the Lean Startup Process

So your new startup’s minimum viable product is hot off the press and ready for some validation. To test some of the core underlying product assumptions, you need to get the app in the hands of about ten customers to see if they “get it.”
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My discussions