Patrice Perkins

About Me

I’m an Army brat who has lived in Germany, Austria, Hawaii, and several less exotic locations. Words and engaging people are my superpowers. I have 25+ years of experience in the private, non-profit and state government sectors, an eclectic background that serves me well as an industry-agnostic business analyst, researcher and content creator. Domain expertise includes writing, customer discovery, startups, broadcast media, prospect research, business development, marketing and group facilitation. As Senior Project Manager/Business Analyst at In Focus Brands, I deploy as primary point of contact onsite at client locations; using strong analytical and organizational abilities to engage key leadership and internal divisional stakeholders. I conduct audits to assess existing business processes and helps develop branding, messaging, strategic action plans and change management processes. As Director of Startup Grind NY - Capital Region, I lead conversations with successful business leaders, who share lessons they learned while building great companies. It’s the place to learn best practices about getting and keeping customers, increasing revenue, and lowering costs. The Word Architect is my boutique content creation house focused on helping brands tell stories that attract the right clients and drive revenue.