Elisabet Mas is the co-founder and founding CEO of WASHROCKS. WASHROCKS is Spain’s first one-day laundry and dry-cleaning delivery service App, providing two-hour pick-up widows and real-time information about the status of your laundry. In the era of instant delivery, WASHROCKS, is a successful example of a disruptive business model that uses real-time route optimization to provide a new service. Prior to creating WASHROCKS, Elisabet Mas was a founding team member of ByHours.com, a global microstays booking platform that allows guests to book hotels by the hour. Born in Barcelona, Spain, Elisabet Mas received her BA from ESADE and her MBA from Pompeu Fabra. In 2015, she was received a full scholarship as a recognition of her work as one of Barcelona’s best disruptive entrepreneurs. Today, Elisabet Mas is a digital business strategist consultant with a deep understanding of early-stage companies, go-to-market strategies, digital marketing, online marketplaces, on-demand delivery services, managerial finance, legal business structures, and investment fund structures. She also serves as the Startup Grind Princeton Co-Director (Google for Startups) and a mentor at Princeton University eLab accelerator.