Mona Akhavi

About Me

Entrepreneur, Techie, Fashionista, Engineer, Founder of Sidebuy @sidebuy_, Love Mobile & Multi-platform Agile Product Dev, music, dogs shoes, eCommerce. Mona is an Engineer & MBA graduate with over 10 years of experience in managing technical teams building performance based advertising platforms. She's also managed a team of engineers to deliver mobile e-commerce applications and multimedia content publishing on multiple platforms. Her portfolio includes the delivery of projects for brands such as CBC, Vancouver 2010 and Sochi 2014 Olympics mobile iOS App and website, and BlackFriday e-commerce platform. She’s a fashion enthusiast and advocate of Dress for Success and GirlsinTech.

My blog posts

Why Influencer Marketing is the Next Big Digital Growth Strategy

Companies are increasingly relying on social media influencers to stand out in the social noise and impact shoppers' purchasing decisions. Consumers’ trust in brands for a reliable source of information is dwindling, which is contributing to the rising number of ad-blockers. People want to see content that is relevant to them - information that provides them value and help them in their purchasing journey.

Make the Most of Influencer Marketing with these 10 Campaign Must-Haves

There is no doubt about the benefits brands have from working with influencers who can promote them elegantly and seamlessly to their followers. The question is how to make the most of it so you get the best ROI. Here are some tips we can offer from our own experience of running influencer campaigns:

How Technology and Social Media are Shaping 21st Century Retail

As online sales are growing ten times faster than offline, technology is disrupting the retail environment. However, brick-and-mortar stores are still the vital drivers of sales and brand management: in the last few years, even a number of online-first brands like Rent the Runway, Bonobos, and Birchbox have expanded into retail. Bonobos even offers shoppers haircuts, free drinks, and in-store style consulting.