About Me

EditorStartup Melbourne Ash is a copywriter, journalist and public relations consultant who has been working in Communications for over 12 years. She runs East Eleven, offering copywriting and PR services across online and traditional platforms. Based in Melbourne, Ash previously worked at Cancer Council Victoria, managing copywriting and PR for their major fundraising campaigns. Her current clients span the consumer, lifestyle, education, NFP and health sectors. She also writes articles for popular publications including Marie Claire, Cosmopolitan, New Idea, Woman’s Day and The Sunday Age.

My blog posts

Susan Wu counsels startups to question the core of what they do

Investor and adviser, Susan Wu, has worked on the early developments of some of the most revered consumer technology startups, including Twitter, Square, Findery, Canva and Jawbone, amongst others. Having recently relocated from San Francisco to Melbourne, she now heads up the Australian arm of Stripe – a service that makes it easier to process transactions online and through mobile apps. A venerated hacker and entrepreneur, Wu was named as one of the "100 Most Creative People in Business" and the "Most Influential Women in Technology” by Fast Company. The San Jose Mercury News also proclaimed her as one of the "10 Most Influential People in Silicon Valley".

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Intelligent advice for startups