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Raised in Karachi, I had the opportunity to travel across Pakistan. As a passionate storyteller, I gained knowledge about different people, cultures and places, and their background stories while traveling. I learned to listen, observe and adapt, I applied these qualities in the world of advertising and marketing. Starting out under the mentor-ship of Nermeen Chinoy at the age of 21 and later learning from Arif Hussain, two names that are highly respectable in the advertising market, I have learned the game of sales and strategy from the very best. With over a decade of experience, I have proved myself as a valuable asset for the companies I have been associated with. I have successfully provided thought leadership and event management for successful media campaigns and events. I have also added value by delivering strategic management for marketing in niche markets that includes the fashion fraternity and branded content, such as, Miss Veet Pakistan, Bridal Couture Week, Hum Showcase, Fashion Pakistan Week, Tonite with HSY, and many more. With experience in some of the top media companies of Pakistan such as Kohinoor Airwaves (Pvt.) Limited, Hum Network Limited and now currently working at Bol Network (Pvt.) Limited, I believe that the change is inevitable and if we do not change, we will not survive the new era of technology. To keep up with the digital age, I have completed Google and HubSpot digital certifications, and continue to strive to learn new relevant technologies. Hence, I completed Diploma in Digital Marketing from IBA Karachi. I live by the motto ‘work, play, do good, be kind.’ Motivated to always exceed expectations and forever eager to explore and learn with a fresh mind, I also strongly believe in the greater good of the community. Although I am settled in Karachi with successful wife and two sons, you will find me traveling the earth for festivals, conferences, community building and exploring the wonders of the world.