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Benson Lai

  • AlphaSights, Advisor
  • Singapore
  • Information Services

About Me

With a B2B integrated media career spanning over 12 years in the banking, property, rich boys' toys and luxury lifestyle verticals, Benson is one of the leading regional account directors in Singapore, who is as well adept at cross-selling across the digital, print, events and lead gen channels as he is in FinTech. Having personal connections stretching far and wide across these different verticals over the years he is in the luxury media space, he is able to effortlessly build social capital and create bridges for a wide variety of international and local brands to come together and achieve great results in the marketing of privilege/private banking services, alternative investments, luxury properties, cars and yachts, and luxury watches and accessories to an oft-cited yet highly elusive HNW/ultra-HNW audience base. He has honed his wide-ranging skill set with the who's who of luxury media in Singapore, Hong Kong and China today - including SPH's Asia Pacific Boating, China Boating《中华宝艇》, Jet Asia Pacific《尊翔》, LP《地标》on top of LPS China, LifestyleAsia.com, PALACE, Property Life, Property Report, Singapore Business Review, Singapore Rendezvous, YACHT STYLE and WealthinAsia.com. He began his media career as an Editorial Programme Manager at Charlton Media Group in 2005, while on leave of absence from Singapore Management University - but not before graduating as a communication and media major from the University of South Australia with double-year Dean's Merit List distinction.