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Co-Founder of Startup Aggieland in 2011 and The Dormcubator in 2013, both located at Texas AM University in Research Park 2. Startup Aggieland was 4Xs ranked globally in the Top 5 (2018-2021), Top 8 (2019), Top 9 (2017/2018) and Top 14 (2016) among all university-run accelerators, according to GUST and UBI Global. Shelly also co-founded the Lake Walk Innovation Center (2019-2021), Texas AM University's Retail Incubator, the nationally award-winning UPC (University/Post Oak Mall Collaboratory), with the Mays Center for Retailing Studies and CBL Associates (2015). Co-founder of the Texas A&M Chapter of the Collegiate Entrepreneurs Organization (CEO), ranked 3Xs among the Top 3 Chapters globally.