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As a culture and entertainment industry specialist, Yingzi previously worked in entertainment holding group Vivendi (Universal Music, Gameloft...) as an innovation strategist. Then she joined Ubisoft’s Strategic Innovation Lab as an analyst, this background led her to become one of the company's task force with the mission to explore how new technologies could reshape the landscape of entertainment, analyzing their potential impact in various areas. She is also the executive director of Europe China Foundation.