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With over three decades experience in marketing strategy, brand extension and digital marketing, I advise companies on how to build strategies to engage with new consumers while increasing revenue. I'm also a pioneer of the Web content in Italy: I created new formats for the entertainment and sports since 1994. My knowledge on all things branding, marketing, and technology comes from a passion for building dynamic brands that combined with a background in marketing and communications allowed me to elevate some of the world's most iconic brands.