Tara has been a professional graphic designer, illustrator and art director for nearly 20 years. She has worked with clients ranging from small shops to billion-dollar, multinational corporations and lead teams in both the Agency and Corporate environments. She understands the dynamics for a strong visual identity and how to create compelling graphics to capture an audience. She was the founder of a not-for-profit organization in Calgary. She sat as Chairman and lead the PR team from 2012 - 2014 that saw the organization raised tens of thousands of dollars for children's charities in both Calgary and Wales, UK. She has a keen supporter of the entrepreneurial community in Calgary, sitting on the board for Start Up Grind and mentoring with Founders Institute.