Which Parts of a Startup Video Should Be AI-Generated?
Summary: emily jones suggests ideas for creating launch videos for desk-booking apps, highlighting the importance of distinguishing between real and generated content. They advocate for showing actual features and locations available to users while using AI-generated footage for abstract concepts. They emphasize the need for clear labeling to prevent confusion and ask which parts of a launch video should be captured manually.
Imagine a desk-booking app’s launch video showing a sunny window seat. Someone opens the app to reserve it, but the workspace doesn’t exist. It was generated for the video.
I work on the site behind Seedance AI Video Generator. Here’s a simple idea for teams planning launch footage: add “What might viewers believe?” beside every shot.
For a desk-booking app, that helps separate two jobs:
Show what customers can use. Record the current booking flow with a demo account and fictional details. Film real locations that are available to reserve.
Explain the idea visually. Use generated supporting footage, such as an abstract animation of calendar blocks, where it won’t be mistaken for an actual listing or feature.
A workspace scene may suggest “I can book this desk.” A confirmation screen may suggest “My reservation is confirmed immediately.” Both expectations need to match the service.
That extra note in the shot list gives everyone reviewing the edit something concrete to check. If a scene needs an “illustrative footage” label, make it readable. If the label still leaves room for confusion, choose another shot.
Which parts of your launch video would you always capture yourself?
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