The true value of content marketing cannot be underestimated. Thanks to today’s interactive business climate, it is quickly turning into the most powerful asset in the entire marketing mix.

No matter how great your data-driven, predictive marketing algorithms are, they can always be trumped by one old-school type of brand information: customer reviews. If they’re great, they’re the best asset your brand has to gain the trust of new customers and retain old ones; if they’re terrible, they’re the hardest setback to overcome.

Coming across obstacles is the one thing that all businesses have in common. However, the way we deal with such obstacles is the factor that sets us apart from the others. Some people learn to jump the hurdles and carry on with their journey, others let the obstacles derail them from their journey’s track.

No one really knows how the universal tradition of giving flowers began. For as long as humanity itself, presenting someone with flowers is culturally accepted as an expression of a positive emotion – be it admiration, gratitude, and love.

As an entrepreneur, you’ll be tasked with making a number of decisions for your business, from finalizing a tagline to hiring customer service reps and planning a marketing strategy.

Some people call me crazy and some call me jobless. I wouldn’t deny either but as someone wise said sometime way back, “When life gives you lemons you make a lemonade.” Still true today, and maybe even more relevant in business.

Few things are more important to a startup than building a strong and secure foundation for future success. Part of that means creating a system by which data is protected and the risk of leakage is greatly reduced. Are you doing enough to safeguard your startup’s data?

For Bobbi Brown, having a job as a freelance makeup artist was everything. She was happy and content but pretty soon she realized that there was something missing.

We sat down with Gareth Everard, an entrepreneur and a co-founder of Rockwell Razors, which has raised over $1,000,000 through crowdfunding campaigns to discuss the dangers of counterfeits while making crowdfunded products.

Content marketing is one of the most effective and efficient ways to promote your brand in today’s web-centered market. However, content marketing is no easy undertaking. In fact, one of the many reasons that more companies aren’t utilizing content marketing is because it is so difficult and time consuming.

Perhaps one of the biggest challenges for aspiring entrepreneurs is figuring out what type of market you want to enter. Too small of a share of the market (or market share) and you run the risk of never breaking even. 

The idea of creating a SaaS based project management platform for the construction industry came from Todd Robertti while speaking to his father, an industry veteran. Todd who is also well versed in the construction industry, as well as in software development, knew there was a lot of potential for improvement.