No idea is beneath the ladder of success, as far as you can ply your idea with the action of innovation and improvement.

Gone are the days when paper applications were posted to the companies for job vacancies. It was a huge task to manage those applications and find out a suitable profile for the position open. In this digital era, no one wants to waste valuable time when there is a huge pressure of recruitment.

As a startup, you are expected to deliver the best products or services to your clients. That you also have a responsibility to secure your place of business, however, is least talked about. Since you are operating mainly online, you have an obligation to help make the internet less dangerous for everyone. And you can begin by building a strong security system for your company.

Change is hard in any situation. It involves risk, working in the unknown and taking a gamble on which course to take. It can end in the thrill of victory or the agony of defeat. As a small business owner, you understand what it means to put everything on the line to pursue your dream.

Testing product concepts and assumptions is critically important to the success of tech startups who bring new technologies to market. To do it properly a sophisticated approach is often required. However, it is a common misconception that you can’t do product testing at a conference, because it is just too complicated.

Nearly a decade ago, a member of my Executive Team walked into my office with a no-win situation. Here’s what it looked like:

Starting a business of any kind these days is undoubtedly a daunting idea. With the market and economy seeming to become more unpredictable by the day, many entrepreneurs tend to second guess themselves. In fact, the number of startups in the United States alone has been experiencing record lows in recent years.

Startups are not just a tiny cluster of people to be ignored. They create jobs, boost a country’s economy and introduce creative ideas for overturning current practice methods. Hence, they play a significant and important role in augmenting a nation’s economic growth and in introducing innovation to the industry they are associated with.

Social media marketing is probably one of the most affordable and effective ways of marketing. It’s not only affordable and effective for big corporations, but also for small and medium-sized companies. According to the study, the budget allocated for the social media marketing has increased to 12%.  And, social media marketing is also the vital part of digital marketing.

As a young entrepreneur, one of the major challenges of scaling a startup is finding the time to handle all of the important tasks and responsibilities you face. Unfortunately, a lot of entrepreneurs waste their time on unimportant distractions and don’t have enough time at the end of the day to take care of the things that really matter.

Financial Executives spend a tremendous amount of time and energy tweaking their company’s finance sheets, even thought it does not really represent their company’s most valuable resource. Money is actually pretty easy to get for most large companies with good cash flow.