Current start-up advice focuses on a circuitous cycle of customer discovery and customer validation in order to achieve product market fit. This focus is warranted as there is nothing more important than finding that sweet spot. This is because you don’t really have a business until you have a sustainable and repeatable model of bringing in users and turning them into active (paying) customers.
Dream jobs don’t just happen. If you want to take control of your career, you need to develop a plan to shape your thinking and activities.
If you look at the major startup marketing trends in 2016, you will see that it’s common to bootstrap. This is where startups will attempt to deal with marketing on the Internet through doing everything off their own backs. Most companies in this situation have no other choice, but others do it because they want to save money.
There has been quite some buzz around Facebook’s Messenger Platform lately. And that’s not all. Almost daily, you can read new articles about chatbots, conversational interfaces, digital assistants, AI and messaging platforms. This trend is likely to go on for a while since people started wondering what comes after the web and mobile apps. Is chat the next generation of how we connect and interact with the internet? Can Facebook’s Messenger eventually become the platform which connects all services that consumers need?
There's an old proverb in Yiddish, often translated as "We plan, God laughs." The idea is that regardless of what plans we mortals make, there's no guarantee that things will work out the way we hope. In the business world, this translates to always having a Plan B, and knowing how to implement it. If Plan A works – great! But if not, you need to be ready.
Everything amazing you think Hawaii is about is true: the beaches, perfect weather, surfer chicks, island living, and so on. But it gets even better if you’re an entrepreneur - Hawaii is also home to Startup Paradise, a rising technology nexus with three incubators, five accelerators, six investment funds, and six startup organizations. It’s where you can work hard and play hard without losing your sanity or giving up your soul.
What are the factors that make a company worth funding or investing in? Are you making something users want to use and pay for? Is your timing in the market late or early? Do you have a value proposition, proprietary technology, or patent advantage over other competitors? Have you validated your idea before and during development? All these questions sound overwhelming, but if you are ready to raise, you should be prepared to answer them.
Crafting books built on deep focus, meticulous research, and an unabashed love for the entrepreneurial world, Christopher Lochhead - the author of Play Bigger - is a top entrepreneurial mind worth listening to. Sitting with Breakthrough Radio host Michele Price, Lochhead dug into actionable advice on the past, present, and future of market positioning.
There are over a billion websites live right now and that figure is set to grow as more people and brands turn to the internet to make themselves heard. There are still lots of misconceptions, however, about how the amount of work it takes to not only design and build a reliable and fast website, but also see it live on a chosen domain.