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Survey: Kickstarter Backers

Perhaps the biggest advantage of bringing your project to a crowdfunding platform is the vibrant community of people on the lookout for the next best thing to support.

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The Startup J Curve

In his book, the Startup J Curve, noted entrepreneur and angel investor, Howard Love, essentially states that there is no straight line from startup to sustainable success.  Rather, sustainable success follows a J Curve where the company initially dips after it starts.  The dip can occur for several reasons:

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Get Started With IoT

So how do you get started with the Internet of Things (IoT)? One thing for sure, is to surround yourself with the right people and actually start getting involved in discussions on the topic. The other “must” for learning about all of the IoT, is not to be embarrassed by what you don’t know -- yet.

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What is Your Brand's Personality?

Branding is, in a lot of ways, the act of creating expectations for how you will interact with your customers. Branding is much like an individual’s personality can give you clues into what interacting with that person -- personally will be like. 

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5 Best Books for Young Entrepreneurs

Will Smith once said in an interview, “There have been gazillions of people that have lived before all of us. There's no new problem you could have -- with your parents, with school, with a bully. There's no new problem that someone hasn't already had and written about it in a book.” The same applies when it comes to the problems of entrepreneurship -- there is nothing new under the sun. Somewhere, someone has encountered the same issues you are facing.

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Three Reasons to Kill Your Dying Business Before You Go Broke

If you’re an entrepreneur and you’re reading this, it’s likely that your venture won’t succeed. Stats show that 90% of small businesses will ultimately fail. And about half of small businesses don't make it past the first five years, according to the U.S. Small Business Administration (SBA).

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4 State Policy Fixes to Foster Entrepreneurship and Startups

During the recent election season, the Presidential candidates, though capturing the national attention (and the world's attention, for that matter), there seemed to be surprisingly little discussion about the role of startups in economic growth.

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You Owe Your Team Better Feedback

One fundamental role of any manager is to help people grow. There are many ways to do that, but one of the most effective is by giving high-quality feedback to your team.

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How to Establish Brand Ownership Within Your Company

Branding is a funny thing. It’s often a part of marketing, but requires different skillsets than the marketing team has. It comes from the customer experience, but customer service reps aren’t able to set the strategy. It requires design, but starts long before design is a major concern.

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Emotional Marketing Lessons Straight From the Big Brands

Emotional marketing is the video that makes your toes curl with feeling and anticipation.

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How to Accelerate Your Brand Through Storytelling

You have an idea for a product or service so you create a brand. The brand means very little, so what do you need to do to give it substance and credibility?

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