Health2Tech Atlanta, July 23, 2026
Summary: Anastasiia Androsovych invites participants to join 'Health2Tech', a digital health event on July 23rd. The kickoff gathering will feature notable guest speaker Kirk Barnes, who will address challenges in digital health commercialization. The agenda includes a keynote titled 'The $10M Mistake' and opportunities for networking with professionals in the health tech sector. Attendees can expect to engage with like-minded individuals, share experiences, and explore potential collaborations.
RSVP: https://luma.com/0pyfxhxa
Health2Tech - a series of digital health events.
Join us on July 23rd for an exclusive kickoff gathering that brings together the brightest minds in the digital health space. Hosted by Alex Koshykov, this evening promises to be a confluence of innovation, inspiration, and invaluable networking.
đź•• Event Schedule:
5:30 PM - 6:00 Doors Open. Begin the evening with a warm welcome and a chance to settle in.
6:00 - 6:30 "The $10M Mistake: Why Digital Health Startups Win Funding But Lose the Market” by Kirk Barnes.
6:30 - 8:00 Networking. Connect, converse, and collaborate with peers driven by a common passion for advancing healthcare through technology.
🤩 About our Guest Speaker:
Kirk Barnes is the founder of the TransPharMed Commercialization Lab, a platform built to address one of healthcare innovation's most persistent challenges: the commercialization gap in digital health. An award-winning sales professional and leader at Pfizer, Johnson & Johnson, and Takeda, Kirk developed his foundation driving performance in highly complex, regulated markets and contributed to the commercialization of two healthcare products that scaled to over $1B in revenue. He later became a senior leader at the Advanced Technology Development Center (ATDC) at Georgia Tech, where he designed and launched the first healthtech program in ATDC's 40-year history. He also served as former Co-Chair of Together.Health, helping convene global leaders across health systems, startups, investors, and policy to accelerate innovation.
Today, through TransPharMed's Commercialization Lab, Kirk founded what is positioned as the world's first Digital Health Sales Institute—bringing structure, discipline, and repeatability to digital health commercialization and building the commercial workforce pipeline the industry will depend on for the next decade. He serves as an advisor to MATTER, MassChallenge, and Phoenix Bioscience Core XLR8, and is the Entrepreneur-in-Residence (EIR) at the University of Miami Miller School of Medicine. He also serves on the board of several digital health startups. Kirk has served as a startup coach for the Engage Venture Fund, helping portfolio companies crack the code on selling to large corporations, and led a startup initiative for the U.S. Department of Commerce Minority Business Development Agency (MBDA)—equipping underrepresented founders with the commercial frameworks needed to compete and scale in the U.S. market. Over the course of his career, he has coached hundreds of founders and thousands of sales professionals—bridging corporate leadership, venture advisory, startup execution, and ecosystem development to help healthcare companies move from innovation to predictable revenue. He is currently expanding TransPharMed's footprint across Latin America and Canada, working with innovation ecosystems, startups, and government partners to accelerate digital health commercialization in high-growth markets.
Outside of work, Kirk is a passionate traveler, outdoor enthusiast, and self-proclaimed music lover who believes the right playlist can solve almost any problem. He is married with two children, and credits his family as the foundation behind everything he builds.
🌟 Why Attend?
Meet like-minded individuals who are actively shaping the health tech landscape.
Share experiences, discuss challenges, and explore potential solutions with fellow founders.
Learn from the journeys of other entrepreneurs, discover something new, seek advice, and perhaps find the mentor or partner you've been looking for.
🤝 Who Should Attend?
Digital Health Founders at various stages of their startup journey.
Healthcare Professionals who are passionate about health innovation.
Investors looking to make impactful contributions to the digital health and medtech spaces.
🚀 Why This Event Is A Must?
Hear from thought leaders and innovators in the digital health domain (at every event we'll have a new set of speakers).
Connect with peers, potential collaborators, and mentors.
Participate in engaging Q&As and discussions that can spark new ideas and opportunities.
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