Welcome to this discussion space for founders, marketers, and investors who want to explore how marketing investments in startups are evaluated, prioritized, executed and monitored— and more importantly, how they should be validated before serious money is spent.
💡 Why this topic?
Marketing is often a make-or-break factor for early-stage startups. But too often, marketing plans are based on assumptions rather than real validation. Investors are increasingly scrutinizing how well thought-out, tested, and ROI-driven a startup’s marketing approach is — not just the product or team.
In this group, we’ll explore questions like:
🧠 From the investor's lens:
How do investors assess a startup’s marketing strategy and its expected return?
What makes a marketing plan credible and investable?
How much weight do they give to customer acquisition cost (CAC), retention plans, or organic growth potential?
🚀 From the founder's side:
How should early-stage startups validate their marketing before scaling?
What criteria should drive budget allocation — brand, performance marketing, PR, community building, influencer strategy?
How do founders decide between awareness vs. conversion vs. retention, and in what sequence?
What experiments are worth running early, and how do you measure them?
🤝 Join the conversation if you're:
A founder building your go-to-market plan
An investor evaluating startups' customer growth engines
A marketer designing scalable launch strategies
Or simply curious about the real-life application of marketing validation in startup success
Let’s share insights, challenges, data, and real cases. The goal: help startups and investors de-risk and maximize the impact of marketing on the P&L of the business from day one.